“Lunch” x Billie Eilish
True Billie Eilish fans know her love for crafting the perfect PB&J and the quirky way she eats them. In the music video for her hit song, “Lunch”, Billie featured her world famous PB&J using her absolute favorite bread, Nature’s Own Perfectly Crafted, of course. To celebrate her partnership we created one-of-a-kind merch designed especially for her (and will never eat another PB&J without preparing it ‘The Billie Way’).
Creative Director: Michelle Sensale
Copywriter: Ethan Rios
Designer: Tess Pham
Photographer: Chase Hall