“burn”
After a harvest, famers burn left over crops, shrubs and residue to prepare for the following season. RAM is evolving similarly, as they abandon guts, glory’ and gas-guzzling to pursue the most revolutionary EV pickups to date. Made by people who obsess over progression, for those constantly striving for it, this spot inspires consumers to push for more, even if it means bringing a torch to everything you’ve grown.
Associate Creative Director: Michelle Sensale
Copywriter: Ethan Rios